NorthWind Logistics: entering three Gulf markets in 14 months

The challenge

NorthWind had a strong domestic freight business and wanted to expand into Gulf markets. They had approached us with a plan to target domestic keywords, but the data showed that market was saturated while Gulf B2B freight queries had high value and almost no competition from Pakistani providers.

Our approach

1. 1Keyword research across Saudi Arabia, UAE and Qatar identified 340 commercial freight queries with high value and weak competition.
2. 2Validated demand with the sales team against their actual operational capacity and margin structure before committing.
3. 3Built market-specific landing pages rather than one generic international page, each with local trade-route context.
4. 4Ran geo-targeted Google Ads from month one to generate early enquiries while organic rankings matured.

What we built

• Rebuilt the website with dedicated landing pages for each market and each freight type (sea, air, road, customs brokerage).
• Published 28 content pieces covering trade routes, customs procedures and documentation requirements per market.
• Implemented multi-currency quoting, Incoterms explanations and a qualified enquiry form capturing route and volume.
• Ran Google Ads campaigns targeted to Saudi Arabia, UAE and Qatar with call tracking and qualified-lead reporting.
• Built a CRM integration so every enquiry was tagged by source, market and outcome.