Solstice Retail: from 1.3% to 3.7% conversion in four months

The challenge

Solstice had healthy traffic — around 42,000 monthly sessions — but a 1.3% conversion rate. Session recordings showed customers adding to cart and abandoning at the payment step. The store only accepted card payments via a single international gateway that failed for most Pakistani cards, and the checkout required account creation before payment.

Our approach

1. 1Analysed 400 session recordings and the full checkout funnel in GA4 to locate the exact drop-off points.
2. 2Audited payment options against actual buyer behaviour, which showed the majority of the target market preferred COD or wallet payments.
3. 3Rebuilt the checkout to a single page with guest checkout, visible shipping costs and four payment options above the fold.
4. 4Implemented a three-stage abandoned-cart flow: WhatsApp at 1 hour, email at 24 hours, email with a time-limited incentive at 72 hours.

What we built

• Migrated from a bloated WooCommerce store (34 plugins, 4.1s LCP) to Shopify with a custom theme and a 1.6s LCP.
• Integrated JazzCash, Easypaisa, bank transfer and cash on delivery alongside the existing card gateway.
• Rebuilt the product page with bundle recommendations, size guidance and 12 customer reviews visible before the fold.
• Implemented abandoned-cart recovery across WhatsApp and email with dynamic product images.
• Built a post-purchase upsell flow offering complementary items at a modest discount.
• Set up Google Merchant Center with a product feed, generating 28% of new sessions within three months.