How Alcove Interiors grew high-value enquiries by 412%

The challenge

Alcove had an award-winning portfolio and strong word-of-mouth, but their website ranked for nothing beyond their brand name. Their three biggest competitors — all with less impressive work — occupied the first page for every high-intent Lahore interior design keyword. The site also took 6.2 seconds to load on mobile, and 71% of their traffic came from mobile devices.

Our approach

1. 1Full technical audit revealed 340 indexable URLs, of which only 48 were commercially relevant — the rest were attachment pages and duplicate portfolio permutations consuming crawl budget.
2. 2Keyword research identified 180 commercially valuable queries, but the business had no page targeting any of them. Competitors ranked with thin pages answering specific questions like 'interior designer cost Lahore'.
3. 3Content strategy built around four pillars: project cost guides, design process education, area-specific portfolio pages and material comparisons.
4. 4Web rebuild on Next.js with an image pipeline that reduced total page weight by 78% and LCP from 6.2s to 1.3s.

What we built

• Consolidated 340 URLs down to 96 — 48 commercial, 44 supporting content, 4 utility — with 1:1 redirects preserving every existing ranking.
• Built dedicated pages for each service type with genuine cost ranges, process explanations and 4–8 real project examples per category.
• Published 46 articles across 18 months targeting cost, comparison and process queries, each internally linked to the relevant service page.
• Implemented LocalBusiness and Service schema, plus FAQ markup on 22 pages earning rich results.
• Rebuilt the site on Next.js with AVIF images, font subsetting and edge caching — 4.9 second improvement in mobile LCP.
• Ran a parallel Google Ads campaign targeting the highest-value keywords while organic rankings matured, then reduced spend as organic filled the gap.