Nimbus SaaS: 327% more organic signups with an embedded content engine

The challenge

Nimbus had a solid product and an effective paid acquisition channel, but organic search contributed only 6% of signups. Their blog published sporadically with no keyword strategy, their marketing site was built on a framework that rendered content client-side, and their competitors were dominating comparison and alternatives searches.

Our approach

1. 1Discovered that Google was indexing only 62% of their pages because the marketing site rendered client-side — a fundamental blocker that had never been diagnosed.
2. 2Competitor analysis showed that comparison, alternatives and pricing queries drove the highest-intent traffic, and Nimbus had no pages targeting any of them.
3. 3Built a content strategy around bottom-funnel clusters first: comparisons, alternatives, use-case pages and integration pages.
4. 4Started GEO work in month 4, before competitors, recognising that AI assistants were absorbing a growing share of software research.

What we built

• Migrated the marketing site to Next.js with server rendering, raising indexed pages from 62% to 98% within six weeks.
• Implemented a programmatic integration page template generating 84 pages targeting '[tool] + Nimbus integration' queries.
• Built 22 comparison and alternatives pages with honest, side-by-side feature and pricing tables.
• Published 4 in-depth use-case articles monthly, each targeting a specific industry vertical.
• Implemented Organization, SoftwareApplication, FAQ and Product schema across the site, plus llms.txt.
• Ran monthly AI-visibility tracking across 120 buyer-intent prompts and used the findings to shape content structure.