Technical SEO
Crawlability, indexation, Core Web Vitals and architecture fixed properly — the foundation every other channel depends on.

Technical SEO is engineering, not marketing. Our team audits your stack at the level of server responses, rendering, JavaScript execution and log files — then fixes what is actually costing you crawl budget and rankings.
Typical findings on a mid-size site: 30–60% of crawled URLs are parameter or faceted duplicates; render-blocking scripts add 1.8s to LCP; hreflang conflicts fragment international signals; soft 404s waste thousands of monthly crawls. Each has a concrete fix and a measurable outcome.
We deliver a prioritised engineering backlog, implement alongside your developers (or directly in Next.js, WordPress, Shopify or custom stacks), then verify with log-file analysis and Search Console after deployment.
- 1.4s
- LCP (mobile)
- 96%
- Indexed / submitted
- -41%
- Crawl waste reduced
from 4.6s
250+
Checks in our technical audit
The problems we fix
Pages exist but are not indexed
Google discovers your URLs but chooses not to index them because of thin content, duplicate signals or crawl suppression — invisible revenue loss.
Slow LCP on mobile
Core Web Vitals are a tie-breaker in rankings and a major driver of conversions; a 1-second improvement typically lifts conversions 2–5%.
Migrations and redesigns that tank traffic
Without redirect maps, canonical discipline and pre/post crawl comparisons, replatforming routinely loses 30–50% of organic sessions.
How we fix them
Log-file and crawl-budget analysis
We see exactly what Googlebot wastes its time on, then redirect, noindex or consolidate accordingly.
Core Web Vitals engineering
Image pipelines, font strategy, script splitting, critical CSS, server caching and CDN tuning to hit green thresholds.
Safe-migration playbook
Pre-launch crawl baseline, 1:1 redirect map, staging noindex checks, hreflang and canonical validation, post-launch monitoring.
What Technical SEO includes
What you actually get
- 250+ point technical audit covering crawling, rendering, indexation, architecture, speed and security
- Prioritised fix backlog with effort/impact scoring and owner assignment
- Robots.txt, sitemap and canonical strategy
- Structured-data implementation (Organization, Service, Product, FAQ, LocalBusiness, Article)
- Core Web Vitals plan with before/after field data (CrUX + Search Console)
- Log-file analysis and crawl-budget optimisation report
- Migration QA checklist and pre/post-launch crawl comparison
Tools & platforms
- Screaming Frog
- Google Search Console
- PageSpeed Insights
- Lighthouse
- Sitebulb
- Logz.io
- Schema Validator
How we deliver it
- 01
Discovery
Access to Search Console, GA4, server logs, CMS and repository. Baseline crawl captured.
Week 1
- 02
Deep audit
Crawling, rendering and JS-execution tests plus a manual review of templates.
Week 1–2
- 03
Prioritisation
Findings scored by impact and engineering effort, grouped into sprints.
Week 2
- 04
Implementation
We fix directly, or pair with your engineers in tickets and code review.
Week 3–6
- 05
Verification
Re-crawl, log analysis and Search Console validation; monitor for regressions.
Ongoing
Technical SEO — common questions
Discuss your technical seo project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.