Schema Markup & Structured Data
Rich results, entity clarity and AI-readable markup implemented correctly and validated.
Structured data is how you tell search engines what your content means rather than hoping they infer it correctly. Done well it wins rich results, improves entity understanding, and — increasingly important — makes your content easy for AI answer engines to cite accurately.
Most sites have either no markup or broken markup that triggers warnings. We implement a coherent graph: one Organization node referenced by @id everywhere, with Service, Product, Offer, FAQ, Breadcrumb, Article, Person and LocalBusiness nodes connected logically.
Everything is built with your real data, validated in Google's Rich Results Test and Schema.org validator, and monitored in Search Console for regressions.
- 100%
- Valid templates
- +28%
- Rich-result CTR lift
- 0
- Schema errors
+28%
Typical rich-result CTR lift
The problems we fix
Missing rich results
Without valid FAQ, Product or Review markup you lose stars, prices and expanded listings that lift CTR by 20–35%.
Fragmented entity signals
Inconsistent organisation data across pages confuses knowledge-graph building and weakens brand recognition.
Markup that fails validation
Copy-pasted snippets with wrong properties trigger warnings and are ignored entirely by Google.
How we fix them
One connected graph
A canonical Organization node with @id references from every other type, exactly how Google recommends it.
Template-level implementation
Dynamic markup driven by your CMS data so new pages are correct automatically — not hand-edited per page.
Continuous validation
Rich Results and Schema.org validation, plus Search Console monitoring with alerting on new errors.
What Schema Markup & Structured Data includes
What you actually get
- Schema opportunity audit per template
- Organization, WebSite and SearchAction markup (site-wide)
- Service, Product and Offer markup for commercial pages
- FAQPage and HowTo on relevant content
- BreadcrumbList site-wide
- Article/BlogPosting with author and publisher references
- LocalBusiness per location, Person for the founder
- Validation report and Search Console monitoring setup
Tools & platforms
- Rich Results Test
- Schema.org Validator
- Screaming Frog
- Search Console
- JSON-LD Playground
How we deliver it
- 01
Audit
Crawl for existing markup, errors and missing opportunities by template.
Week 1
- 02
Design the graph
Plan node relationships and @id strategy so entities connect cleanly.
Week 1
- 03
Implement
Deploy JSON-LD per template, driven by CMS fields where possible.
Week 2–3
- 04
Validate
Rich Results Test and Schema.org validator on every template type.
Week 3
- 05
Monitor
Search Console enhancement reports with error alerting.
Ongoing
Schema Markup & Structured Data — common questions
Discuss your schema markup & structured data project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.