GEO — Generative Engine Optimization
Get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. The new front page of search.
A growing share of buying research now happens inside an AI answer rather than ten blue links. When someone asks ChatGPT for 'the best web development agency in Lahore', the model replies with a shortlist — and if you are not in it, you were never in the running.
GEO is the discipline of becoming that shortlist. It combines everything that already works in SEO with AI-specific signals: clean entity markup, extractable definitions, direct Q&A blocks, consistent facts across the web, authoritative third-party mentions and content structured so a retrieval system can quote it verbatim.
We audit how current models describe you, correct the entity record, publish answer-first content, build the citation footprint, and track share-of-voice across AI surfaces monthly.
- 38%
- AI citation rate
- +420%
- AI-referred sessions
- +27%
- Branded search lift
of tracked prompts
4 engines
ChatGPT, Perplexity, Gemini, AI Overviews
The problems we fix
AI gives wrong or vague answers about you
Outdated facts, mismatched services or missing entity data mean models hallucinate your offering or omit you entirely.
Competitors are the default recommendation
Models favour entities with consistent, well-corroborated information. A competitor with stronger third-party citations becomes the default answer.
Content that cannot be quoted
Long narrative pages with no definitions, tables or Q&A blocks give a retrieval system nothing clean to extract.
How we fix them
Entity and fact consolidation
One canonical description of who you are, what you sell, where you operate and who leads the company — repeated verbatim across every owned and earned surface.
Answer-first content architecture
Definition blocks, comparison tables, statistic pages and FAQ sections written specifically to be extracted and cited with attribution.
Citation seeding and monitoring
Placements on sources models weight heavily, plus monthly tracking of how ChatGPT, Perplexity, Gemini and AI Overviews describe you.
What GEO — Generative Engine Optimization includes
What you actually get
- AI visibility baseline: prompts, current answers, competitor share of voice
- Entity & knowledge-graph correction plan (Wikidata, Crunchbase, LinkedIn, directories)
- llms.txt and AI-crawler guidance
- Answer-first content briefs and publishing schedule
- Schema upgrades for extractability (FAQ, HowTo, Dataset, Product, Person)
- Citation placement plan on high-weight sources
- Monthly AI share-of-voice report across 4 AI engines
Tools & platforms
- ChatGPT
- Perplexity
- Google AI Overviews
- Gemini
- Schema Validator
- Wikidata
- Brandwatch
How we deliver it
- 01
AI visibility audit
100+ buyer-intent prompts run across ChatGPT, Perplexity, Gemini and AI Overviews; baseline recorded.
Week 1–2
- 02
Entity correction
Fix structured data, knowledge panels, social bios and directory records to one consistent master fact sheet.
Week 2–3
- 03
Answer content
Publish definition, comparison, statistic and FAQ content engineered for retrieval.
Week 3–8
- 04
Citation building
Earn mentions on sources models trust: industry publications, review platforms, data providers.
Week 4+
- 05
Track & tune
Re-run the prompt set monthly, measure citation rate and fix what models still get wrong.
Monthly
GEO — Generative Engine Optimization — common questions
Discuss your geo — generative engine optimization project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.