E-commerce SEO
Category, facet and product-page SEO built for catalogue sites with thousands of SKUs.
E-commerce SEO is a different discipline: you are optimising a system that generates thousands of pages automatically, and the commercial upside is enormous. The core problems are almost always the same — thin category pages, duplicate product descriptions, uncontrollable faceted URLs and crawl budget wasted on filter permutations.
We fix the architecture first, then the content layer. Category pages get the depth and buying-intent copy they need; product pages get unique descriptions, review schema and internal links from supporting content; facet URLs get controlled params and canonical rules.
For Shopify and WooCommerce stores we work directly in Liquid/PHP where needed, and for custom stacks we hand precise specs to your engineers.
- +182%
- Organic revenue
- -64%
- Indexed URLs reduced
- +118
- Category rankings
+182%
Average organic revenue lift
The problems we fix
Filter and sort parameters creating duplicates
Thousands of ?color= / ?sort= variations consume crawl budget and dilute the category signals Google should be reading.
Thin category pages
Auto-generated collections with 20 product tiles and no text cannot rank against competitors who write for the buying intent.
Manufacturer descriptions on every product
Duplicate copy across retailers means Google picks one canonical version — usually not yours.
How we fix them
Faceted navigation control
Crawlable facets chosen deliberately, the rest blocked at robots or meta level, with self-canonicals on legitimate filter pages.
Category content layer
Buying guides, comparison tables, sizing/quality FAQs and internal links that make category pages rankable.
Structured data at scale
Product, Offer, AggregateRating, Breadcrumb and FAQ markup deployed across the whole catalogue with validation.
What E-commerce SEO includes
What you actually get
- Catalogue crawl and index-bloat analysis
- Faceted navigation and parameter strategy
- Category page templates with buying-intent content
- Product page optimisation guidelines plus bulk implementation
- Product schema at scale with rich-result validation
- Internal linking framework: guides → categories → products
- Out-of-stock, discontinued and out-of-catalogue handling rules
- Revenue-by-landing-page reporting tying organic to orders
Tools & platforms
- Screaming Frog
- Ahrefs
- Shopify / WooCommerce
- Google Merchant Center
- Search Console
- Looker Studio
How we deliver it
- 01
Catalogue audit
Crawl the full catalogue, quantify index bloat, find revenue pages hidden by parameters.
Week 1–2
- 02
Architecture
Define crawlable facets, canonical rules, pagination and robots directives.
Week 2–3
- 03
Content layer
Write category copy, buying guides and unique product descriptions by priority group.
Week 3–8
- 04
Schema rollout
Implement and validate product, offer, review and FAQ markup at catalogue scale.
Week 4–6
- 05
Optimise
Track revenue per landing page, iterate on categories that rank but do not convert.
Ongoing
E-commerce SEO — common questions
Discuss your e-commerce seo project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.