Meridian Health: from 2 clinics to 5 through local search dominance

The challenge

Meridian operated two clinics in Lahore with strong reputations built entirely on referrals. They had one Google Business Profile between them, inconsistent name and phone details across directories, no location-specific web pages, and no system for generating or responding to patient reviews. Expanding to new locations would be wasted investment without discoverable online presence.

Our approach

1. 1Audited NAP consistency across 60+ directories and found the practice listed under three different name variations and two old phone numbers.
2. 2Built a per-location strategy: one page per clinic with genuine local content, one optimised Google Business Profile each, and review flows tailored to each speciality.
3. 3Addressed healthcare-specific compliance requirements, ensuring all content used appropriate language and avoided prohibited claims.
4. 4Trained front-desk staff on review requests and response protocols — which proved to be the single highest-impact intervention.

What we built

• Created five location landing pages with unique local content, doctor profiles per location, directions and embedded maps.
• Optimised and verified five Google Business Profiles with correct categories, services, geotagged photos and weekly posts.
• Cleaned and rebuilt citations across 52 directories with consistent NAP for every location.
• Implemented a QR-code and SMS review request flow at each reception desk, plus a response protocol for positive and negative reviews.
• Deployed LocalBusiness and MedicalClinic schema per location with FAQ markup on service pages.
• Published 34 patient-education articles on conditions and treatments, internally linked to the relevant speciality pages.