Website Redesign
Modernise the design and stack without losing the rankings you have earned.
A redesign is the highest-risk project in digital marketing. Done well it lifts conversion and compounds SEO gains; done carelessly it destroys years of accumulated authority in a single deploy.
Our process protects what works. We audit which pages drive traffic and revenue, preserve the content and structure that earns rankings, redesign the presentation and conversion path, and build a complete redirect map before anything goes live.
Post-launch we monitor Search Console daily for two weeks and compare crawl, index and ranking data against the pre-launch baseline.
- ≥100%
- Organic traffic retained
- +37%
- Conversion rate
- -58%
- LCP improvement
≥100%
Organic traffic retained post-launch
The problems we fix
Losing traffic on launch day
Changing URLs without 1:1 redirects, or dropping pages that still rank, causes immediate organic loss.
Redesigning for taste, not conversion
Aesthetics-first redesigns often reduce clarity and conversion even when they look better.
No baseline to compare against
Without pre-launch metrics you cannot tell whether the redesign helped or hurt.
How we fix them
Performance-first content audit
Every URL classified by traffic and conversion value; nothing valuable is removed without a redirect and a decision.
Conversion-led design
Design decisions justified by user research and analytics, with clear hierarchy and CTA placement.
Measured before and after
Pre-launch baseline across rankings, traffic, conversions and Core Web Vitals; measured again at 7, 28 and 90 days.
What Website Redesign includes
What you actually get
- Pre-redesign audit: traffic, rankings, conversions, technical debt
- Content inventory with keep / merge / improve / redirect decisions
- Complete 301 redirect map (validated in staging)
- New design system and page templates
- Rebuilt front-end with performance and accessibility targets
- Metadata, schema and internal-link preservation audit
- Staged launch with rollback plan
- Post-launch monitoring at 7, 28 and 90 days with a comparison report
Tools & platforms
- Screaming Frog
- Search Console
- GA4
- Figma
- Next.js
- Ahrefs
How we deliver it
- 01
Audit
Baseline every metric and inventory every URL by value.
Week 1–2
- 02
Design
New visual direction, templates and conversion-focused layouts.
Week 2–4
- 03
Build
Front-end rebuild, CMS migration, content port with SEO fields intact.
Week 4–8
- 04
Deploy
Redirect map live, staging sign-off, controlled launch with rollback ready.
Week 8–9
- 05
Monitor
Daily Search Console checks for two weeks, then comparison reporting.
Week 9–12
Website Redesign — common questions
Discuss your website redesign project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.