UI/UX Design
Research-led interface design that reduces friction and measurably lifts conversion.
Design is not decoration. It is the discipline of removing friction between a person with a problem and your solution. We start with research — who the user is, what they are trying to do, and where the current experience breaks — and design against those findings rather than taste.
Deliverables are practical: a design system with tokens and components, high-fidelity screens at all breakpoints, interactive prototypes for testing, and documentation your developers can build from without guesswork.
Where possible we test with real users before a line of production code is written, which is where most of the cost saving comes from.
- +34%
- Task success rate
- -41%
- Time on task
- +29%
- Conversion rate
+34%
Task success rate improvement
The problems we fix
Designing by opinion
Without user research, redesigns reshuffle the furniture and leave the underlying friction untouched.
Inconsistent interface
Undocumented spacing, colour and type decisions produce a site that looks assembled rather than designed.
Accessibility treated as an afterthought
Low-contrast text and unlabelled controls exclude users and expose you to compliance risk.
How we fix them
Research before pixels
Stakeholder interviews, analytics review, competitor teardown and user testing to establish what actually needs fixing.
Token-driven design system
Colour, spacing, type and component variants defined once and reused everywhere — including by developers.
Accessibility built in
WCAG 2.1 AA contrast ratios, focus states, touch targets and semantics designed from the start.
What UI/UX Design includes
What you actually get
- Discovery research: interviews, analytics review, competitor audit
- User flows, information architecture and sitemap
- Low-fidelity wireframes for key templates
- Design system: colour, typography, spacing, components, states
- High-fidelity UI for desktop, tablet and mobile
- Interactive prototype in Figma for testing
- Usability testing with 5–8 representative users
- Developer handoff documentation and design-token export
Tools & platforms
- Figma
- Maze
- Hotjar
- Miro
- Google Analytics 4
- Storybook
How we deliver it
- 01
Research
Interviews, analytics, competitor review, existing usability issues.
Week 1
- 02
Structure
Information architecture, user flows and low-fidelity wireframes.
Week 1–2
- 03
Design
Design system and high-fidelity screens across breakpoints.
Week 2–4
- 04
Test
Prototype testing with real users; iterate on observed friction.
Week 4–5
- 05
Handoff
Documentation, tokens, assets and developer walkthrough.
Week 5
UI/UX Design — common questions
Discuss your ui/ux design project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.