Keyword Research
Buyer-intent keyword maps built from your data, your competitors and real search demand — not guesswork.
Keyword research is the difference between publishing for six months and having nothing to show, and publishing for six months and owning a category. We work backwards from revenue: which queries map to pages that can convert, which are worth the investment, and which you can realistically win in 90 days.
You get clusters rather than a flat list — each cluster has a primary query, supporting long-tails, the matching page type, funnel stage, estimated traffic value and a difficulty assessment based on the actual SERP (who ranks, how strong, what format wins).
We then map every cluster to a URL and flag the gaps: topics competitors rank for that you have not covered at all.
- 1,200+
- Keyword universe
- 48
- Clusters mapped
- $14k/mo
- Traffic value identified
per typical project
SERP-validated
Difficulty based on real results, not a score
The problems we fix
Chasing high-volume terms you cannot win
Head terms dominated by marketplaces and publishers burn your budget for quarters with no return.
No idea which pages to build
Without cluster mapping, content gets published randomly and never accumulates topical authority.
Traffic that never converts
Informational queries attract readers, not buyers. Mixing them without funnel labels distorts your SEO ROI.
How we fix them
Intent-first clustering
Every keyword is classified transactional, commercial, informational or navigational and mapped to the correct page format.
Realistic difficulty scoring
We assess the actual SERP composition — forums, marketplaces, videos, brand pages — rather than relying on a single tool score.
Revenue weighting
Clusters are weighted by conversion likelihood and average deal value so you prioritise what pays.
What Keyword Research includes
What you actually get
- 250–3,000 keyword universe filtered for relevance
- Intent clusters with primary + supporting queries
- Keyword-to-URL map covering existing pages and content gaps
- SERP analysis per priority cluster (format, difficulty, featured snippets)
- Competitor keyword gap report
- 12-month content roadmap with priority and effort scores
Tools & platforms
- Ahrefs
- SEMrush
- Google Keyword Planner
- Search Console
- AnswerThePublic
- Keywords Everywhere
How we deliver it
- 01
Seed discovery
Workshops with your sales team, Search Console mining, competitor seeds and product review.
Week 1
- 02
Expansion
Tool-based expansion plus question mining from People Also Ask, Reddit and forums.
Week 1
- 03
Filter & cluster
Remove irrelevant demand, cluster by intent and entity, dedupe overlap.
Week 2
- 04
SERP validation
Manual review of the top 10 for priority terms to confirm difficulty and winning format.
Week 2
- 05
Deliver the map
You receive the keyword-to-URL map plus a prioritised roadmap in spreadsheet and dashboard form.
Week 3
Keyword Research — common questions
Discuss your keyword research project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.