Competitor Analysis
See exactly what your top competitors do, where their gaps are, and how to take their rankings.
You cannot outrank a competitor you have not studied. We reverse-engineer the top three to five ranking sites in your niche: their keyword coverage, content architecture, link profile, page experience, monetisation and tactical weaknesses.
The output is a gap report that answers three questions: where are they weak, what would it take to beat them, and how long would it realistically take. We quantify it — pages to build, links to earn, speed advantages available.
Most clients find at least one competitor winning on a thin, poorly-engineered page that can be beaten within 60–90 days once identified.
- 640
- Gap keywords found
- 212
- Link prospects
- 3 of 5
- Displaced competitors
within 9 months
3 of 5
Competitors typically displaced in 9 months
The problems we fix
Losing without knowing why
Your page may be better in every way that matters to humans and still lose on architecture, depth or authority.
Copying rather than differentiating
Mirroring a competitor's structure is a losing race. The opportunity is usually the page format they have ignored.
Unrealistic timelines
Without a gap analysis you cannot tell whether a term needs two weeks or two years.
How we fix them
Keyword gap mapping
Exact queries competitors rank for where you have no ranking URL — sorted by value.
Link gap analysis
Domains linking to two or more competitors but not to you: the highest-conversion prospect list available.
SERP format intelligence
What content type actually wins each cluster — and where a better format can displace an entrenched result.
What Competitor Analysis includes
What you actually get
- Top 3–5 competitor profile with authority, traffic and structure breakdown
- Keyword gap report with traffic value per opportunity
- Content gap inventory: topics they cover and you do not
- Backlink gap: link intersection prospect list
- Page-experience comparison (Core Web Vitals, mobile UX)
- SERP feature ownership analysis
- Attack plan: sequenced 90/180/365-day targets
Tools & platforms
- Ahrefs
- SEMrush
- SimilarWeb
- Screaming Frog
- Search Console
- Google Trends
How we deliver it
- 01
Define the set
Agree on true organic competitors using overlap data, not just brand names you know.
Day 1–2
- 02
Collect data
Keywords, content inventory, backlinks, speed and SERP features for each competitor.
Day 2–5
- 03
Analyse gaps
Quantify keyword, content and link gaps with estimated traffic value.
Day 5–9
- 04
Build the attack plan
Sequence targets into 90/180/365-day buckets with required effort.
Day 9–11
- 05
Present
Walkthrough with your team, then a dashboard that refreshes monthly.
Day 12
Competitor Analysis — common questions
Discuss your competitor analysis project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.