Content Strategy
A 12-month roadmap that sequences topics by opportunity, conversion value and effort.
Most content programmes fail not because the writing is bad but because the sequencing is wrong. We build a 12-month roadmap that front-loads the clusters most likely to generate pipeline while the long-term authority plays mature in the background.
The strategy covers what to publish, in what order, in what format, for which funnel stage, targeting which queries, and how each piece links to the next. We also define what NOT to do — the queries that look attractive but will never convert or cannot be won.
Delivered as a live spreadsheet and a Notion workspace your team can execute against immediately, with quarterly re-prioritisation built in.
- 12 mo
- Roadmap horizon
- 18
- Clusters defined
- 37 pages
- Content debt removed
12 mo
Roadmap you can execute immediately
The problems we fix
Publishing activity without direction
Volume without architecture builds no authority — pages sit unlinked and unranked.
No measurement of content ROI
Without cluster-level tracking, you cannot tell which topics earn pipeline and which merely earn traffic.
Internal competition between teams
Sales, marketing and SEO often publish overlapping content under different URLs, splitting authority.
How we fix them
Opportunity scoring
Each cluster is scored on demand, difficulty, conversion value and internal-link potential, then sequenced.
Funnel mapping
Content is labelled by funnel stage so awareness traffic is always balanced with bottom-funnel pages that convert.
Governance
A single content inventory with owners, deduplication rules and canonical decisions prevents future cannibalisation.
What Content Strategy includes
What you actually get
- Content inventory and audit of existing pages
- Topical cluster architecture (pillars, supporting, money pages)
- 12-month publishing roadmap with priority scores
- Format and funnel-stage matrix
- Content governance document: owners, standards, refresh cadence
- KPI framework with cluster-level measurement plan
Tools & platforms
- Ahrefs
- Notion
- Google Analytics 4
- Search Console
- Airtable
- Looker Studio
How we deliver it
- 01
Audit
Inventory every existing page, score performance, identify cannibalisation and zero-traffic debt.
Week 1–2
- 02
Model
Build the cluster architecture mapped to keywords and funnel stages.
Week 2–3
- 03
Score
Prioritise by demand, difficulty, value and effort; sequence across four quarters.
Week 3
- 04
Document
Write the governance standards and measurement framework.
Week 4
- 05
Enable
Workshop with your team, plus quarterly review and re-prioritisation.
Quarterly
Content Strategy — common questions
Discuss your content strategy project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.