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SB DigitalAgency
Web Development

CMS Development

Headless and traditional CMS setups your marketing team can actually run.

CMS Development

A CMS should make your marketing team faster, not dependent on developers. We set up content models, editorial workflows, preview environments and guardrailed components so publishing a new page or case study takes minutes with no risk of breaking the design.

For performance-critical sites we use headless CMSs — Sanity, Contentful or Strapi — paired with a Next.js front end. Content lives in an API, the site stays statically generated, and editors get a clean interface. For simpler needs we configure WordPress or Shopify properly.

Every setup includes SEO fields at the content-model level, so metadata, schema and canonical rules are collected where they are needed rather than bolted on afterwards.

-76%
Publishing time
-64%
Developer tickets
+3.2x
Content velocity

-76%

Time to publish new content

The problems we fix

  • Every content change needs a developer

    When editors cannot publish independently, content velocity collapses and SEO suffers.

  • SEO fields missing at the source

    If titles and descriptions are not part of the content model, they get skipped or applied inconsistently.

  • No preview or workflow

    Publishing blind leads to broken layouts and embarrassing mistakes going live.

How we fix them

  • Content models designed for editors

    Structured fields with validation, helpful hints and locked layouts so entries stay on-brand.

  • SEO built into the schema

    Metadata, social images, canonical overrides and schema selection are part of every content type.

  • Preview, draft and workflow

    Visual preview of unpublished changes, draft states and role-based publishing permissions.

Deliverables

What CMS Development includes

What you actually get

  • Content modelling workshop and schema design
  • CMS setup and configuration (headless or platform-based)
  • Reusable component library mapped to content types
  • SEO field group in every content type
  • Visual preview and staging environment
  • Editorial workflow and role-based permissions
  • API/webhook integrations to your site or app
  • Editor training session and documentation

Tools & platforms

  • Sanity
  • Contentful
  • Strapi
  • WordPress
  • Next.js
  • Algolia
Process

How we deliver it

  1. 01

    Content audit

    Inventory existing content, identify types, relationships and workflows.

    Week 1

  2. 02

    Model

    Design the schema, field validation and component mapping.

    Week 1–2

  3. 03

    Build

    Configure the CMS, build components, wire up preview and APIs.

    Week 2–5

  4. 04

    Migrate

    Import existing content with scripts, validate and cross-check.

    Week 5–6

  5. 05

    Enable

    Train editors, document workflows, monitor usage and iterate.

    Week 6

FAQ

CMS Development — common questions

Discuss your cms development project

Book a free 30-minute consultation and get a written plan — whether or not you work with us.