YouTube SEO
Rank videos and channel pages in YouTube and Google search to compound video into demand.
YouTube is the second-largest search engine and its results appear directly in Google. A well-optimised channel becomes a durable source of qualified leads, because video builds trust faster than any other format.
We treat YouTube like a search platform: keyword research for video intent, titles and thumbnails engineered for click-through, chapters and transcripts for indexability, and playlist architecture that keeps viewers in your ecosystem.
Google frequently surfaces YouTube results for commercial queries. Our clients often rank a video in the top three of Google for terms their website cannot yet compete for — then convert the traffic with a linked landing page.
- 9.4%
- Avg. video CTR
- +240%
- Watch-time growth
- +17
- Google video rankings
+17
Google video rankings, typical 6 months
The problems we fix
Videos with no views
Without keyword-led titles and compelling thumbnails, good videos die at 200 impressions.
No channel architecture
Random uploads with no playlists or series structure give the algorithm nothing to recommend from.
Video not feeding the website
Missing embeds, transcripts and internal links mean video traffic never reaches your funnel.
How we fix them
Video-intent keyword research
We target queries where people genuinely want video answers, matched to your services.
Packaging that earns clicks
Titles, thumbnails, chapters and end screens engineered for CTR and watch time.
Search-to-site integration
Embeds with VideoObject schema, transcribed content on matching pages and clear conversion paths.
What YouTube SEO includes
What you actually get
- Channel audit and competitive analysis
- Video keyword research and content calendar
- Title, description, tag and chapter optimisation
- Thumbnail concepts and design guidance
- Playlist and series architecture
- Transcripts plus on-site embed strategy with VideoObject schema
- Monthly analytics report: impressions, CTR, watch time, site referrals
Tools & platforms
- YouTube Studio
- VidIQ
- TubeBuddy
- Google Trends
- Ahrefs
- Canva
How we deliver it
- 01
Audit
Channel health, existing video performance, competitor channel review.
Week 1
- 02
Strategy
Keyword research, format selection, series and playlist plan.
Week 1–2
- 03
Optimise existing
Retrofit titles, descriptions, chapters and thumbnails on current library.
Week 2–3
- 04
Publish new
Optimised uploads on a consistent cadence aligned to your service pages.
Ongoing
- 05
Report
Track impressions, CTR, watch time and referral traffic to your site.
Monthly
YouTube SEO — common questions
Discuss your youtube seo project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.