Google Ads & PPC Management
Profitable paid search with tight keyword control, honest reporting and landing pages that convert.
Paid search is the fastest way to buy demand — and the fastest way to lose money if it is managed badly. We run accounts on the principle that every rupee needs a traceable path to revenue, not just to a click.
That means exact-match structure where it earns its place, negative keyword discipline every week, conversion tracking validated end to end (including offline conversions for lead-gen), and landing pages built to convert rather than merely exist.
You get a monthly report showing spend, qualified leads and cost per acquisition by campaign — plus a plain-English explanation of what we changed and why.
- -38%
- Cost per lead
- +64%
- Conversion rate
- -52%
- Wasted spend cut
-38%
Average cost-per-lead reduction
The problems we fix
Spend with no visibility
If you cannot see cost per qualified lead by campaign, you cannot make a rational decision about budget.
Broad match eating the budget
Unmanaged broad and phrase match, plus missing negatives, sends most of your spend to irrelevant searches.
Landing pages that leak conversions
Even a good campaign fails if the destination page loads slowly, lacks proof or buries the call to action.
How we fix them
Conversion tracking you can trust
GA4 plus Google Ads conversion imports, call tracking and form-submit verification so the numbers are real.
Weekly search-term mining
Negative keyword lists built and applied every week; match types tightened as data accumulates.
Landing pages included
Conversion-optimised landing pages built for your campaigns, not your homepage.
What Google Ads & PPC Management includes
What you actually get
- Account audit and restructure plan
- Keyword and audience strategy with match-type rationale
- Campaign build: Search, Shopping/PMax where relevant, Remarketing
- Ad copy and asset creation with testing matrix
- Conversion tracking setup and validation (GA4 + Ads + calls)
- Dedicated landing pages for primary campaigns
- Weekly negative keyword and bid management
- Monthly report: spend, CPA, qualified leads, recommendations
Tools & platforms
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Microsoft Ads
- Unbounce
- CallRail
How we deliver it
- 01
Audit
Review account history, wasted spend, tracking gaps and competitor ad presence.
Week 1
- 02
Build
Restructure campaigns, write copy, build landing pages, implement tracking.
Week 2–3
- 03
Launch
Phased rollout with conservative budgets to gather clean data.
Week 3–4
- 04
Optimise
Weekly search-term mining, bid strategy tuning, creative iteration.
Ongoing
- 05
Scale
Increase budget only where CPA is proven; expand into new channels.
Month 3+
Google Ads & PPC Management — common questions
Discuss your google ads & ppc management project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.