Digital PR
Earn tier-one coverage and authority links with data stories journalists actually want to publish.
Digital PR is the highest-leverage link building there is — but only if you have something worth covering. We build that something: original research from your data, benchmark studies, index reports and expert commentary tied to live news cycles.
A single strong data story can earn 20–80 referring domains from national and trade publications in a matter of weeks, alongside brand search lift and genuine credibility with buyers.
We handle concept, data collection and analysis, visualisation, press release, journalist outreach, exclusive placement offers and coverage reporting.
- +34
- Referring domains
- 6
- Tier-one placements
- +41%
- Brand search lift
per campaign
+34
Referring domains per campaign
The problems we fix
No reason for a journalist to care
Company news is not news. Without original data or a sharp angle, outreach is ignored.
One-off campaigns with no follow-through
Coverage decays without a repeatable asset cadence, so authority growth stalls after month two.
Brand unknown outside your niche
Paid ads create awareness that evaporates; earned coverage compounds and improves trust signals simultaneously.
How we fix them
Data assets you actually own
We mine your internal data and combine it with public datasets to build stories only you can tell.
Journalist-first packaging
Saveable graphics, quotable statistics, regional breakdowns and pre-written angles for each beat.
Repeatable cadence
One flagship study per quarter, plus reactive commentary slots monthly.
What Digital PR includes
What you actually get
- PR concept development: 3 angles per quarter with viability scoring
- Data collection, cleaning and analysis
- Visual assets: charts, maps, embeddable graphics
- Press release plus journalist-specific pitches
- Outreach to 150–400 qualified journalists and editors
- Coverage report with links, authority metrics and referral traffic
- Reactive commentary service for breaking news in your sector
Tools & platforms
- Muck Rack
- Hunter.io
- Google Trends
- Datawrapper
- Flourish
- Ahrefs
How we deliver it
- 01
Concept
Brainstorm and score angles on newsworthiness, uniqueness and data availability.
Week 1–2
- 02
Build the story
Collect and analyse data, write commentary, design shareable assets.
Week 2–5
- 03
Outreach
Exclusive offers to top-tier targets, then broad release to trade and regional press.
Week 5–7
- 04
Land coverage
Follow up, provide extra data, secure syndication and regional variations.
Week 7–10
- 05
Report & repeat
Measure links, DR, referral traffic and brand search lift; plan the next study.
Quarterly
Digital PR — common questions
Discuss your digital pr project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.