App Store Publishing — Get Approved, First Time
Store listings, screenshots, declarations and review handling done to pass with confidence.
The gap between a finished app and a published one is larger than most teams expect. Privacy declarations, data-safety forms, content ratings, screenshot sets in multiple sizes, export-compliance answers and metadata that actually converts all stand between your build and your users.
We handle the entire submission process on both stores, prepare listings designed to convert browsers into installs, and manage the review cycle — including responding to rejections with a clear resolution path rather than guesswork.
Where you need ongoing releases we set up a release pipeline so updates can be shipped quickly and safely.
- 92%
- First-pass approval
- +34%
- Listing CVR lift
- 2.4 days
- Review turnaround
92%
First-pass store approval rate
The problems we fix
Rejection loops costing weeks
Each rejection cycle adds days or weeks. Repeated rejections can delay a launch past a critical business window.
Listings that do not convert
Screenshots that show UI instead of value, or descriptions that miss keyword opportunities, waste every visit you earn.
Compliance gaps discovered late
Missing privacy declarations or incorrect data-safety forms are among the most common causes of removal.
How we fix them
Pre-submission compliance review
We check your build against current store guidelines, complete all declarations and resolve issues before submitting.
Conversion-focused listings
Screenshots with value propositions, preview video, keyword-optimised descriptions and localised metadata.
Managed review and appeals
We submit, monitor, respond to reviewer queries and handle appeals through resolution.
What App Store Publishing & Compliance includes
What you actually get
- Pre-submission compliance and guideline review
- App privacy and data-safety declarations
- Content rating and export-compliance configuration
- Screenshot sets for all required device sizes
- App preview video (optional)
- Keyword-optimised store listing copy for both stores
- Store submission, review monitoring and appeal handling
- Release pipeline setup for future updates
Tools & platforms
- App Store Connect
- Google Play Console
- Fastlane
- AppFollow
- Figma
- Sensor Tower
How we deliver it
- 01
Compliance audit
Review the build against current guidelines and identify blockers.
Week 1
- 02
Assets & listing
Produce screenshots, preview video and optimised metadata.
Week 1–2
- 03
Declarations
Complete privacy, data-safety, rating and compliance forms accurately.
Week 2
- 04
Submit & monitor
Submit to both stores, monitor review, respond to queries promptly.
Week 3
- 05
Releases
Set up pipelines and manage subsequent version releases.
Ongoing
App Store Publishing & Compliance — common questions
Discuss your app store publishing & compliance project
Book a free 30-minute consultation and get a written plan — whether or not you work with us.